In the rural village of Jinjiang, Airbnb and the Guilin Municipal Government Tourism Development Committee partnered on a one-year project that recruited globally renowned designers to redesign local, traditional stilt-style homes as functional homestays. Airbnb
Skift Take: China is on track to be Airbnb’s top origin market in 2020. Destination marketing organizations targeting Chinese travelers can gain insights from the homesharing giant’s take-charge strategy, which is key for staying power in this fiercely competitive sector.