Travel

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Dan Peltier, Skift

Instagram: More than 20 percent of ad spend in 2018 went to this channel and Facebook Dan Peltier, Skift

Skift Take: Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

— Raini Hamdi

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