Barry and Julie Karp, owners of ShoreTrips, on a shore excursion in Mexico City. Passengers are increasingly looking for shore trips that are off-the-beaten-path and with smaller groups than cruise-led excursions. ShoreTrips
Skift Take: Independent shore excursions are proliferating, enabling passengers to avoid the crowds and travel advisors to earn commissions. With competition more intense, some cruise lines are attempting to improve their excursion offerings as a result.