Travel

Hard-Hit New York City Will Deploy a Record $30 Million to Woo Back Tourists

Tom Lowry / Skift

Crowds are slowly returning to Central Park post-vaccine, as the city prepares to bring tourists back. Tom Lowry / Skift

Skift Take: That a city like New York needs significant investment to sell itself to potential tourists speaks loudly of the pandemic’s crushing blow on the iconic destination. Government officials recognize the importance of tourism to the city’s economic recovery. The role that its destination marketing organization will play is crucial.

— Lebawit Lily Girma

Read the Complete Story On Skift